Marketing Consultancy · Austin, TX
19 years leading digital, social & influencer strategy for the world’s most recognized brands.
Who Is Outer Beach
Outer Beach is a boutique marketing consultancy founded by Michael Miller, backed by 19+ years in digital, social, and influencer strategy inside some of the industry’s most recognized agencies. Instead of routing a brand through account layers, clients get direct, senior-level strategy from someone who has already run it at scale.
Real Chemistry ’07 → Pierpont ’14 → Ketchum ’16 → M Booth ’17 → Golin ’20 → Outer Beach ’24
Why Outer Beach
Digital-First, From Day One
For 19 years, we’ve led the digital and data-first practice inside our agencies — digital-native shops and traditional ones alike. We’ve been the lead social, influencer, and digital strategists in the room, for our agency and for the client.
Staffed To Your Budget
We flex up or down around exactly what you need — no bench-warming account layers, no overhead to subsidize. Just senior strategy, sized to the problem in front of you.
Blue-Chip Instincts
We’ve spent 19 years across some of the most recognized brands in the world, with real depth inside the categories that matter most — CPG, spirits, tech, travel, entertainment, and health & wellness.
Household Names + Category Depth
A career built across household-name flagships and deep category fluency — not a single-vertical shop.
Household Names
Mastercard · LEGO · NIKE · ExxonMobil · Michaels Stores
Entertainment
Island Def Jam · MLB · NFL
CPG
Ferrero · Nutella · Tic Tac · Kinder Bueno · Kinder Joy · Ferrara · Butterfinger · Crunch · Baby Ruth · 100 Grand · Trolli · Black Forest · NERDS · Brach’s · Laffy Taffy · Lemonhead · Godiva · PepsiCo · Frito-Lay
Health & Wellness
Gardein · Planet Oat · Evolution Fresh
Spirits
The Macallan · Patrón · Aperol · Campari · Twisted Tea · Stoli · Smirnoff · Trinchero Family Estates · Ménage à Trois Wines
Tech
Dell · Hewlett Packard Enterprise · Panasonic · Google · Honeywell · Tinder
Travel
Visit San Antonio · Visit Fredericksburg · Visit Savannah · Carnival · Embraer · Hampton Inn
Proven, Not Just Promised
01 Lifted core campaign KPIs up to 80% (4–10× digital engagement growth) for Mastercard, Hewlett Packard Enterprise, and Frito-Lay, and led the global rollout of Mastercard’s brand relaunch.
02 Spearheaded creation of Mastercard’s Global Newsrooms, taking the brand to a top-3 global ranking for digital engagement.
03 Directed the Ferrero & Ferrara portfolio’s integrated digital, social, and influencer strategy across a complex, multi-brand CPG house.
04 Launched an award-winning Twitch activation series for Butterfinger Gaming with Square Enix, Microsoft/Halo, and Brawlhalla.
05 Produced award-winning AR/VR experiential for The Macallan — custom apps, 360° distillery tours, and venue takeovers.
Tell us a bit about what you need — Michael reads every message himself.
Michael Miller · Founder, Outer Beach
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Outer Beach · Based in Austin, TX